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Our Values

Continual progress towards sustainability is incredibly important to us. We are constantly evolving and learning new ways to improve our business. 


From the brand’s inception, our aim has been to design and produce small, considered collections that are ethically manufactured.

Each garment and collection is consciously designed, to avoid wasted material and unnecessary styles. We are big believers in buying less and buying better- that's why we design high quality, timeless pieces that you will love for longer. 


All of our garments are responsibly made in our hometown of Adelaide, Australia. This allows us to produce small quantities, in an effort to reduce excess stock. It also means we are able to monitor the quality of each garment. We currently work with one very small factory which consists of a husband and wife team. The beauty of working with a local manufacturer also means we have been fortunate to cultivate meaningful relationships and support our local economy.

At the beginning of each collection release, we hold a short pre-order period. By taking pre-orders, we have a clearer understanding of quantities to manufacture, to avoid overproduction. We do produce additional units, however we keep quantities very limited. 


As the brand grows, we are realising the importance of keeping sustainability at the forefront of every decision we make, in order to soften our impact on the planet. 

We make the choice to use only natural fabrics in our designs. This is largely due to the wonderful benefits of wearing natural fibres, as well as the negative impact synthetic fibres can have through the laundering process. 

We acknowledge there is improvement that can still be made. Going forward we are committed to using only organic fabrics that are dyed using low impact dyes.


We currently use recyclable mailing boxes, made from 80% recycled material and manufactured in Australia. 

We are constantly looking into alternative sustainable packaging solutions,  that will continue to protect your garments in transit and still give you a positive unboxing experience! 


Our values can be summed up by one very simple yet, undoubtedly important word; Kindness. We aim to be a brand that encompasses kindness in everything we do. In the way we treat people and how we treat the planet.