From the brand’s inception, our aim has been to design and produce small, considered collections that are ethically manufactured. Each garment and collection is consciously designed, to avoid wasted material and unnecessary styles. We do not design trend driven fashion, these styles are timeless pieces that we want you to love for longer.
All of our garments are currently manufactured in our hometown of Adelaide, Australia. This allows us to produce limited quantities, in an effort to reduce excess stock. It also means we are able to monitor the quality of each garment. We currently work with one very small factory which consists of a husband and wife team. The beauty of working with a local manufacturer also means we have been fortunate to cultivate meaningful relationships and support our local economy.
As the brand grows, we are realising the importance of keeping sustainability at the forefront of every decision we make in order to soften our impact on the planet.
Although perfection in the fashion industry will never be achieved, continual progress towards sustainability is incredibly important to us.
We make the choice to use only natural fabrics in our designs. This is largely due to the wonderful benefits of wearing natural fibres, as well as the negative impact synthetic fibres can have through the laundering process. Natural fibres can also be recycled or composted back into the earth.
Our values can be summed up by one very simple yet, undoubtedly important word; Kindness. We aim to be a brand that encompasses kindness in everything we do. In the way we treat people and treat the planet.