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Our Story

ÖÖSEL is an Australian silk Sleep and Loungewear brand that epitomises quality and style in and out of the bedroom, blurring the line between sleep wear and day wear.
Cut for a relaxed fit, each item is beautifully crafted in Australia, using internationally sourced materials, resulting in styles that exude a quiet confidence.
Founded by Lauren Puvi in 2017, ÖÖSEL was born from a love of night wear and the continuous search for beautiful pyjamas.  
ÖÖSEL (pronounced err-sel)  is the Estonian word for At Night, drawing upon the founders fathers' heritage.